[posttv url="http://www.washingtonpost.com/posttv/business/a-demo-of-the-new-washington-post-app-for-kindle-fire/2014/11/20/162b4c8a-7037-11e4-a2c2-478179fd0489_video.html" ]
The Washington Post Launches New Tablet App, Free for Amazon Fire Customers
Immersive news-reading experience from The Post built for a national audience
Fire tablet customers offered exclusive first access; six months absolutely free—no subscription required
The Washington Post today announced an all-new tablet app built for a national audience, available starting today exclusively for Amazon Fire tablet customers and offering unlimited free access to the app for six months—no subscription required.
The new app experience is built specifically for a national and international readership, which The Post has grown tremendously over the past year. With a newsroom of almost 700 and the winner of 60 Pulitzer Prizes, including two this year, The Post is among the most highly respected news organizations in the world. This app gives new form to The Post while offering all that has made The Post a must-read destination for millions of readers around the country and the world.
“This unique app reflects the culture of innovation and experimentation at today’s Washington Post,” said Fred Ryan, Publisher and CEO, The Washington Post. “Our digital journalists and engineers are focusing on the multitude of ways to optimize the reader experience. With 42 million monthly readers and growing this is another step forward in our effort to serve an even larger national and global audience. We are thrilled to be working with Amazon to offer this first to Fire tablet customers.”
“Digital reading opens up so many possibilities for experimentation, and The Washington Post’s new app offers an immersive news-reading experience that we hope our customers find engaging and informative,” said Russ Grandinetti, Senior Vice President, Kindle. “We’re constantly looking for ways to bring more value to customers, and free access to this new app is another example of the benefits of being a Fire tablet owner.”
The new app will showcase The Post’s award-winning national and international news coverage, striking photography and informative graphics. The immersive tablet experience has a bold visual display that lets readers quickly and easily navigate stories, giving readers around the country everything they need to know in one, easy-to-use place.
Core features of the new app include:
- “Pinch View”- a new way to browse: Readers can easily swipe through an edition as if they are flipping through the pages of a magazine, getting a bird’s eye view of the entire content offering, along with the ability to simultaneously read the stories.
- Stunning Visuals: Bold, high-resolution photos and rich, informative graphics throughout each edition.
- Deeply engaging “Read View”: When reading an article in full, it is intuitive and easy to engage with the immersive “Read View,” where the focus is on the storytelling through text, photography and video.
- Intuitive Navigation: The easy-to-use navigation helps users seamlessly browse through and between sections, with stories placed in the content categories that the user would expect to find them and headlines that are clear and direct. A simple swipe moves from story to story.
- Packaged for the Tablet Reader: Created specifically for tablet readers’ sensibility, the app has two distinct editions released at 5:00am and 5:00pm ET, with breaking news and other updates added in between.
Taking advantage of the offer will be easy for Fire customers. The app will be made available as part of a free over-the-air software update for Fire tablets, including Fire HDX, Fire HD, and Kindle Fire HD. Customers who do not wish to keep the app can simply delete it by pressing and holding on the app icon and selecting Remove.
To learn more and download the app now, visit the Amazon Appstore or www.amazon.com/washingtonpost.
Launch Sponsors for The Washington Post App are Sprint Business and The Lincoln Motor Company. The Washington Post app will be available on additional devices in 2015.
# # #