Former group publisher for Time Inc. news and business; Named 2014 Publisher of the Year by Media Industry News (MIN)–The Washington Post today announced that Jed Hartman has been named chief revenue officer (CRO) effective December 15, 2014. Mr. Hartman will lead the print and digital advertising teams, as well as the conference business, and oversee advertising for targeted products and special sections. He will report to Stephen P. Hills, president of The Washington Post, and will split time between Washington, D.C. and New York.
“In Jed Hartman, we are fortunate to have found a seasoned sales leader with a proven track record of creating significant revenue growth across all platforms,” Hills said. “We are thrilled to have Jed leading our advertising organization and building on the tremendous success we have seen in the marketplace.”
Mr. Hartman was previously group publisher for Time, time.com, Fortune, fortune.com, Money, and money.com, overseeing worldwide ad sales and marketing. Under his leadership, Fortune was named number six on the 2012 Advertising Age A-list. He also expanded Fortune’s booming conference business by bringing in record sponsorship dollars. In 2014, Hartman led the responsive design launches of fortune.com and money.com, as well as the re-launch of time.com, incorporating a successful native advertising platform across all three sites. Media Industry News (MIN) named him Publisher of the Year for 2014.
“I am honored to have the opportunity to lead such an outstanding and innovative sales organization at one of the world’s most storied journalistic institutions,” said Hartman. “I look forward to getting started, and helping this team continue the strong, forward momentum.”
Prior to joining Time Inc., Mr. Hartman served as publisher of The Week and TheWeek.com from November 2007 to April 2010. Under his leadership, The Week was one of only a few media properties to achieve extraordinary advertising growth in 2009 and was included in both the Advertising Age A-list and the Mediaweek Hot List that year. Hartman also oversaw sales and marketing for both the launch and re-launch of TheWeek.com and led the site to profitability in its first year. Before his time at The Week, he spent nine years at Time Inc. He began as an account manager for Fortune and was promoted to sales director for the Fortune/Money group in 2001, where he managed the New York sales team until 2007.
Mr. Hartman earned a B.A. in government, with a double minor in art and music, at St. Lawrence University.