Team will continue to produce high-quality business content for Post readers throughout the week
Washington, D.C.—December 19, 2014—The Washington Post today announced that Capital Business, The Post’s standalone publication focused on the D.C.-area’s business and development, will move into the main newspaper throughout the week and no longer be a separate subscription publication. The Capital Business team will continue to produce high-quality local business stories, but those stories will now be made available to all home delivery subscribers, who have said they want more local business coverage in the paper.
“We found there is an enormous appetite for the kind of journalism Capital Business produces, with 85% of our readers telling us they are interested in local business news and information,” said Steve Hills, president and general manager, The Washington Post. “Incorporating Capital Business into the newspaper gives our readers more of the local business expertise they expect from The Post.”
The work of Capital Business writers will be concentrated on two pages in both the Sunday and Monday newspapers, with regular placement on the Sunday section front and on page one, and local business coverage will be a regular presence in the paper and online every day. The Capital Business team will continue to produce popular, specialized blogs like OnIT and On Small Business, and will continue to produce the hugely successful “Top Workplaces” list, with its corresponding magazine and event.
Hills added, “Capital Business has grown its revenue in the years since its launch, and this move will allow us to further expand the advertising opportunities for this very popular content.”
Capital Business will make its Sunday debut in The Washington Post on February 1, 2015.