App aimed at national, international audiences now available on all major platforms
The Washington Post today released its app, aimed at The Post’s growing national and international audience, for iPhone, iPad and iPod touch. The already popular app features the strength of The Post’s expanding newsroom, packaged to attract new readers with its ease of use and bold visuals.
“We attempted to do something revolutionary with this experience,” said Cory Haik, executive producer and senior editor, Digital, The Washington Post. “Our goal was to attract people across the country who may not be The Post’s regular readers. And it is working.”
The Washington Post App focuses on strong news design, with a dedicated team regularly reimagining how stories look, feel and work together. The app has been tailored to each device, giving readers a seamless, easy-to-use experience whether they are reading on their iPhone, iPad or iPod touch. It was also built using Apple’s newest programming language, Swift, which ensures excellent performance and reliability.
Updated around the clock, iPhone users can quickly browse through stories displayed in a card-like design by scrolling down through images and headlines. On iPad, readers can easily swipe through the morning or evening editions as if flipping through the pages of a magazine by using the fluidly scrolling “pinch view.”
This launch marks the latest major rollout of the product, built and refined by a team of editors and engineers.
“Our focus is on how people are consuming news today, and how they might want to get their news tomorrow,” said Julia Beizer, director of mobile products, The Washington Post. “Creating different ways for people to experience The Post is a top priority for us.
The launch of the Washington Post App for iPhone, iPad and iPod touch is sponsored by The Lincoln Motor Company.