UPDATE: View all of the Story Spheres from New York Fashion Week including backstage at Prabal Gurung, the Rebecca Minkoff show, Milly’s showroom and more. http://www.washingtonpost.com/video/fashion-week-2015/
The Washington Post is using Story Spheres, a new and immersive storytelling tool, to cover New York Fashion Week. The Post is the first major publisher to use the feature in reporting. Following the Givenchy runway show last night, The Post published a Story Sphere from the high fashion show that combines a 360-degree image and Post fashion critic Robin Givhan’s commentary.
Story Spheres, an experiment by Google’s Creative Lab Sydney and Grumpy Sailor, is a way to add stories to panoramic photographs. A 360-degree image is combined with audio to let users see and hear the entire scene.
“We are always looking for new ways to tell stories and give our readers more immersive experiences,” says Jeremy Gilbert, Director of Strategic Initiatives for The Washington Post. “New York Fashion Week is the perfect place to use this highly visual tool and take people behind the scenes in a unique and exciting way.”
The first Story Sphere from New York Fashion Week takes readers into the star-studded Givenchy runway show. Additional Story Spheres to be published over the next several days will provide even more perspectives into the fanfare surrounding the week.
To view the Story Spheres, go to Givhan’s story. On desktop, readers can use their mouse in Chrome or Internet Explorer to move around the scenes. On mobile, readers can explore the scenes by moving the phone around as if it is the camera.