washington post google amp
By using the new AMP HTML format, Washington Post mobile web pages will load instantaneously.

The Washington Post is among the first publishers to create Accelerated Mobile Pages as part of a new open source initiative led by Google called the AMP project, aimed at making the mobile web faster. Pages built using the new AMP HTML format will load instantaneously, significantly improving the mobile web experience for readers.

“The AMP Project’s focus on making the mobile web near-instantaneous aligns with our goal of eliminating the ‘world wide wait,’ and we are thrilled to be among the first partners on this project,” said Shailesh Prakash, chief technology officer, The Washington Post.

AMP will mirror the content found on traditional web pages, but will be created using AMP HTML, a new open source format built entirely out of existing web technologies. The pages will look and feel like The Post’s mobile web pages, complete with rich media and design woven into the story, but, be built in an ultra-light way to ensure there is almost no latency for readers.

“We have been heavily focused on speed this past year, cutting desktop page load times by 85%,” added Prakash. “With more than 60% of readers visiting The Washington Post from mobile devices, this is an area we are keenly interested in continuing to improve and grow.”

Readers will be able to view The Washington Post’s Accelerated Mobile Pages as partners in the initiative begin rolling out support for them later this year and in early 2016.