According to comScore, The Washington Post had 71.6 million digital unique visitors in November, surpassing its previous record of 66.9 million monthly users and closing the gap with CNN and BuzzFeed. Time spent per visitor was nearly 15 minutes—an increase of 21.1% from last year.
The Post also had a record number of monthly mobile users, with 56.5 million—93% higher than last year. Even the number of desktop unique visitors increased by 3% year over year during a time when other publishers are experiencing declines.
In November, millennials made up 44.8% of The Post’s total mobile audience and 40% of its total digital audience.