Today, The Globe and Mail announces that they will become the largest North American media outlet to adopt The Washington Post’s Arc Publishing technology, with efforts to transition The Globe to the new platform starting immediately. Designed and built by The Washington Post, Arc Publishing is a flexible technology platform specifically built for digital storytelling that handles stories, rich media, apps, video and personalization, optimizing them for deployment to different channels – including desktop, large or small tablets, mobile phones and distributed social platforms.
“This partnership reflects the future of publishing – one that harnesses technology and analytics to enable audience-focused storytelling based on data science,” said Phillip Crawley, Publisher & CEO of The Globe and Mail. “In The Washington Post we’ve found a partner that not only shares our vision, but has emerged as a world leader in supporting modern publishers through digital innovation.”
The Post’s Arc Publishing system will enable The Globe and Mail to create, deploy and track its content more quickly and efficiently, and focus its own technological innovation on digital storytelling and data gathering, areas where it is an international leader. Over the past year, the two organizations have worked closely to test and refine the new platform at Lab 351, The Globe and Mail’s business innovation incubator named after its future headquarters at 351 King Street East in Toronto.
“The Globe and Mail is committed to pushing the boundaries of great reporting and commentary, and this technological foundation presents an opportunity to change the way we work as a media company, and as a business,” said Greg Doufas, Chief Digital Officer of The Globe and Mail. “The Washington Post had the vision and passion to create a world class technology platform and for The Globe and Mail it will significantly accelerate the type of innovation that has helped us thrive and lead.”
In addition to adopting the new platform, The Globe will also continue to collaborate with The Post’s Arc team to co-develop new modules and integrations aimed at further expanding the system’s capabilities.
“The Washington Post is now a media and technology company and Arc is our digital platform upon which we build innovative experiences for both readers and advertisers,” said Shailesh Prakash, Chief Technology Officer at The Washington Post. “We are delighted that Canada’s national newspaper has chosen Arc as the technology platform to power their digital future and use its state-of-the-art capabilities to accelerate their plans for video, mobile, big data and distributed platforms. We respect The Globe and Mail’s commitment to innovation; they will be in good company in our Arc family.”
About The Washington Post’s Arc Publishing
Arc Publishing (www.arcpublishing.com) is a state-of-the-art digital platform and suite of tools that’s engineered to meet the needs of modern publishers. Built by engineers and designers at The Washington Post, Arc is made up of flexible, sophisticated tools that work seamlessly together and can function individually. Arc spans the range of technology needs for digital publishers, including video, mobile web and apps, syndication to distributed platforms, automatic content testing, data mining and innovative monetization tools. At its core, Arc is about speed: for readers, the newsroom, advertisers and developers.
About The Globe and Mail
The Globe and Mail is Canada’s foremost news media company. Each day, The Globe engages Canadians with award-winning coverage and analysis of news, politics, business and lifestyle topics. Through its advertising products, Globe Media Group provides unparalleled access to influential audiences within trusted, premium environments, reaching 18 million through its Globe Alliance digital network and 3 million in print readership. Globe Media Group offers end-to-end advertiser solutions across multiple platforms including newspaper, magazines, online, mobile, video and app, as well as custom content and special events.