The Washington Post today announced Morgan Stanley is the sponsor of The Post’s Flash Briefing available on Alexa-enabled devices including Amazon Echo, Fire TV, Amazon Tap, and Echo Dot. Earlier this year, The Post launched a Flash Briefing that offers the latest news on the 2016 presidential election from The Fix’s Chris Cillizza via the voice service, Alexa.
“More and more people are getting their news from connected devices, and we want to enable brands to engage with those users. We’re pleased that Morgan Stanley is one of the first to be featured on this platform as we continue to experiment and innovate,” said Joey Marburger, director of product at The Washington Post.
As a sponsor, Morgan Stanley receives a 15-second audio ad during the pre-recorded news brief. Morgan Stanley is one of the first brands to sponsor a Flash Briefing.
Mandell Crawley, Chief Marketing Officer from Morgan Stanley said, “Morgan Stanley is consistently focused on innovation, both in the Firm’s offerings as well as our communications. We are excited to partner with the Washington Post to bring their world class news coverage to consumers on this emerging platform and to tell our Capital Creates Change story in a new way.”
To listen to a Washington Post Flash Briefing, simply enable The Washington Post in the Alexa app.
The media agency working with Morgan Stanley is Mediavest | Spark.