The Washington Post today announced it will significantly expand its video team with the addition of 30 positions. With a full staff of more than 70, the video team will focus on quickly responding to breaking news, creating personality-driven video programming and optimizing Post video content for other platforms.

Video views grew 139% in 2016 over the previous year as a result of The Post’s original video content and ambitious live programming around big news events.

“We believe video is a critical storyform, and we have the potential to transform what users come to expect from publishers by building on our strengths and creating programming specifically for emerging platforms such as over-the-top (OTT),” said Micah Gelman, director of editorial video for The Washington Post. “The demand is there, and we look forward to reaching new audiences with even more high-quality, original content they want to spend time engaging with.”

These new positions will help bolster the content viewers have engaged with most—such as breaking news and explanatory videos—and broaden The Post’s ability to cover the most interesting and provocative stories of the moment. The Post will add a video component to its well-read Fact Checker reporting, providing visual content that exposes and explains falsehoods and verifies fact. As The Post continues to grow its international audience, there will be additional video resources devoted to the most relevant and consequential foreign stories.

The Post is building a creative team that can provide a news voice that is in sync with storytelling for the web. On-camera personalities will deliver compelling coverage and explain issues related to politics/accountability, health/science, pop culture, food, and Inspired Life stories. In addition to producing more original content, a new scripted team will work with the Opinions desk to create smart, thoughtful and funny shows with a point of view off the news.

Distribution channels have a been a strong vehicle for delivering Post content to users, and the video team will produce original programming for specific platforms including Facebook, Snapchat and YouTube and OTT.

While also embracing rapid experimentation and driving innovation in technology, the video team will bring more difficult-to-explain concepts to life using immersive technology.

A full list of the open positions is available here.