WP BrandStudio today launched a 360 experience inviting users to explore the new Cleveland Clinic Taussig Cancer Center through interactive elements, original video and up-close imagery. The Post’s in-house creative agency expands on the suite of tools it offers with the use of 360 degree photo spheres with click and drag functionality on desktop and 360 degree exploration on mobile.
“We’re excited to unveil our first program leveraging 360 technology as we continue to invest in innovative and captivating ways to tell a brand’s story,” said Annie Granatstein, head of WP BrandStudio. “Working with Cleveland Clinic, we virtually transport visitors inside the facility by creating a self-guided tour that’s interactive, highly visual and informative.”
Users control which part of the building they’d like to explore such as the lobby, wig boutique, radiation therapy room and the infusion suite. The program integrates a series of video interviews, audio and a photo gallery hotspots giving users the ability to learn more about each room as they choose.
The program also includes an article on Cleveland Clinic’s commitment to empathy and how the Cancer Center was designed with patient comfort and wellbeing at the forefront. To see the full program, visit here.