“This partnership will provide us with the capabilities that our reporters need to deliver award-winning journalism across all platforms and new tools that allow our marketing partners to connect with our growing digital audience,” said tronc CEO Justin Dearborn. “We look forward to collaborating with The Washington Post on additional technology initiatives that benefit our readers and advertisers.”
In the initial phase of the partnership, Post engineers will work together with the tronc technology team to design and launch the Los Angeles Times on the Arc platform, further enhancing performance of tronc’s own SNAP (Simple News Assembly Platform) story editor. This will fast-track the process of enabling the newsroom of the Los Angeles Times and its readers to quickly take advantage of Arc’s benefits including superior site speed, advanced content-testing capabilities, and streamlined newsroom workflow.
“Arc Publishing is changing the way newsrooms think about their publishing platforms, ensuring speed, experimentation, and innovation are at the forefront of everything they do,” said Shailesh Prakash, Chief Information Officer at The Post. “With the integration of Arc at the Los Angeles Times and future tronc properties like the Chicago Tribune, Arc will power some of the largest newsrooms in the world and reach hundreds of millions of readers every month.”
About The Washington Post’s Arc Publishing
Arc Publishing (www.arcpublishing.com) is a state-of-the-art digital platform and suite of tools that’s engineered to meet the needs of modern publishers. Built by engineers and designers at The Washington Post, Arc technology solves complex publishing needs, including video, mobile web and apps, syndication to distributed platforms, automatic content testing, data mining and monetization. Arc has powered the digital transformation of clients both large and small across the globe. At its core, Arc is about speed and innovation: for readers, the newsroom, advertisers and developers.