The Washington Post today launches The Lily, a new publication for millennial women that spotlights The Post’s award-winning journalism on distributed platforms using custom visuals and bold imagery. Rolling out on Medium, Facebook, Instagram and Twitter, The Lily’s platform-specific storytelling curates fresh, of-the-moment stories and perspectives about topics and issues relevant to that audience. The Lily will also have a twice-weekly newsletter, Lily Lines, delivering smart, highly curated news and features to readers’ inboxes.

“The Lily is already resonating on Facebook. We have more than 175,000 followers who are engaging with us. Our stories range from the latest on the health-care battle to a profile on a professor-turned-style icon,” said Amy King, editor of The Lily. “We hope The Lily will start important discussions and debate around stories like these and more.”

Led by King and deputy editor Neema Roshania Patel, The Lily will also feature work from outside contributors and influential voices as well as original graphics and videos produced by its dedicated editorial team which includes Rachel Orr, Ashley Nguyen, Amy Cavenaile and Carol Shih.

“The Lily is an extension of The Post’s commitment to bring its high quality journalism to readers on the devices and platforms they turn to for their news,” said Miki King, Vice President of Operations at The Post. “It also gives us an exciting opportunity to engage with brands that align with The Lily’s vision, offering new ways to connect with this audience.”

JPMorgan Chase & Co. is the exclusive launch sponsor of The Lily.