The Washington Post’s Arc Publishing software-as-a-service business continues to expand its client base, most recently working with Sightline Media Group to power nine of their properties. Below is the company’s announcement about the upcoming roll-outs.
Sightline Media brands to launch improved websites using The Washington Post’s Arc Publishing
Brands to include more news and video, a user-friendly design and new channels
Sightline Media Group, the parent company of media brands Military Times (Army Times, Navy Times, Marine Corps Times and Air Force Times), Defense News, Federal Times, C4ISRNET and Fifth Domain, today announced the impending launch of its new and improved websites. The sites, launching the week of July 24, will be powered by Arc Publishing, the digital news platform pioneered by The Washington Post and used by some of the largest media companies in the industry. The move to this improved digital news platform promises enhanced user experience across all devices, and better sharing capabilities.
“We are excited to adopt a digital platform that better showcases the quality and breadth of our award-winning, market-leading journalism,” said David Smith, President of Sightline Media Group. “This is a further investment in our commitment to providing military and government audiences with the content they trust within the best possible user experience. Our new web and mobile sites also offer optimized marketing solutions for our advertising partners and sponsors to connect with our large, loyal and engaged digital audience.”
The sites’ homepages will feature more articles, videos and user interaction, with a dynamic presentation maximized for desktop and mobile devices.
“Sightline Media’s accelerated launch of nine new websites demonstrates the scalability of Arc’s technology,” said Scot Gillespie, CTO of The Washington Post. “For publishers that have multiple properties, Arc can be transformative—streamlining workflow, significantly improving productivity, optimizing engineering all while providing the flexibility needed to create the individual look and feel of each brand for readers.”
In conjunction with the website launch, the Sightline brands will roll out a number of special reports in the coming days to include:
Military Times Deadly Skills video series: Retired Navy SEAL and best-selling author Clint Emerson (100 Deadly Skills, Escape the Wolf), demonstrates life hacks for staying alive, staying safe and staying in control of any situation. These 90-second videos will entertain and educate.
Defense News Top 100: Who tops the list in the annual rankings of defense industry companies.
Navy Times tour of the newest aircraft carrier: Navy veteran and Navy Times reporter Mark Faram takes us on a tour of the aircraft carrier Gerald R. Ford, the first in its class. Through photos and stories, learn the ins and outs of this incredible ship.
Military Times Medals & Misfires: In this reoccurring opinion feature, Military Times editors will award “medals” to smart moves made by military officials and fun and great things done by individual service members. Leaders will hopefully avoid earning a “misfire,” a written jab for misdeeds or bone-headed decision-making. Produced weekly, this feature will be a must-read.
C4ISRNET’s State of Cyber report: An in-depth look at the cyber mission force today and where it’s headed in the future.