Announcement from Jarrod Dicker, vice president commercial product and innovation and founder of RED, The Post’s ad research, experimentation and development team:
I am excited to announce that Aram Zucker-Scharff is coming to the Washington Post today as Ad Engineering Director for RED. This important role will be a catalyst to continue to take RED and all commercial innovations to a new level. RED has grown significantly since its inception in 2015, and through it the Washington Post has become a leader in the commercial technology space. Aram will be focused on developing and launching new ad products that will be offered to clients on and off the Washington Post. He will also be partnering with technology teams across the organization, in particular the development of all RED tools in our Arc suite of products for licensing.
Aram has been on the forefront of innovation and technology throughout his exciting career. He comes to us from Salon where he lead the engineering team and acted as primary liaison between engineering, sales and editorial. Aram lead the overhaul of the site’s analytics, Facebook Instant integration, social tagging and metadata and a detailed suite of debugging tools centered around analytics, video and advertising technology.
Previously, Aram was a strategist at CFO Publishing where his work garnered him a place in the FOLIO 15 under 30 Young Professionals in Magazine Media (2013). And with his extra time, he is also the lead developer for PressForward, an open source tool by the Roy Rosenzweig Center for History and New Media funded by the Alfred P. Sloan Foundation.
Aram has frequently been an advocate for reforming advertising technology and building editorial input into publisher decision-making around monetization. Through code and writing Aram has called out bad actors within the advertising community and pushed for change. Coverage of his work has appeared in Poynter, Nieman Lab, Journalism.co.uk, FOLIO, The Atlantic Online and The Chronicle of Higher Education Online.
Aram will be a force in the continued innovation coming out of the technology teams at The Washington Post. Please join me in welcoming Aram Zucker-Scharff to the Post.