The Washington Post’s Arc Publishing has greatly improved digital performance for two of its biggest partners, reporting that Canada’s The Globe and Mail and Argentina’s Infobae have seen significant increases in traffic, engagement and site speed since migrating to the Arc platform. The Globe and Mail has taken advantage of the flexibility and speed Arc enables on customers websites, allowing them to cut site load time in half and drastically increase engagement of their users, with a 115% higher recirculation rate. In just a year, with a faster site, quick-loading progressive web application and aggressive editorial expansion, Infobae has more than doubled their audience, growing from 18 million monthly unique visitors to over 45 million today.
“Since we implemented Arc, we have experienced incredible audience growth with a 110% increase in unique users and a 254% jump in page views,” said Daniel Hadad, founder and president of Infobae. “Our focus is on producing and delivering relevant content in Latin America, and we know that speed, engagement and innovation are key factors in ensuring we can serve our growing readership the best possible experience.”
Arc is providing benefit on the advertising side as well. The Globe and Mail has reported a 20% jump in viewability and an 80% lift in ad impressions on mobile web.
“The Arc platform streamlined our technology foundation and provides us with a fast and stable base for our internationally renowned journalism,” said Phillip Crawley, Publisher and CEO of The Globe and Mail. “Our partnership with The Washington Post means we can focus even more of our resources on our digital and visual storytelling, and data gathering and analytics to benefit The Globe, our readers and our advertisers.”
Initially developed to meet the needs of The Washington Post’s newsroom, Arc Publishing has emerged as a leading digital publishing solution for publishers of all sizes.
“Exceptional technology is one of the key differentiators for publishers in today’s digital landscape. As you can see from The Post’s incredible growth and that of our partners like The Globe and Mail and Infobae, the Arc platform produces measurable results,” said Scot Gillespie, Chief Technology Officer at The Washington Post. “We’re excited to see our customers having such amazing success on our platform and look forward to their continued growth on Arc.”
About The Washington Post’s Arc Publishing
Arc Publishing (www.arcpublishing.com) is an award-winning state-of-the-art digital platform and suite of tools that’s engineered to meet the needs of modern publishers. Built by engineers and designers at The Washington Post, Arc technology solves complex publishing needs, including video, mobile web and apps, syndication to distributed platforms, automatic content testing, data mining and monetization. Arc has powered the digital transformation of clients both large and small across the globe. At its core, Arc is about speed and innovation: for readers, the newsroom, brands, advertisers and developers.