The Washington Post has started adding a breaking news label to stories shared on Facebook providing all users with an easy way to identify important news as it happens. The Post is among a small group of publishers partnering with Facebook to explore breaking news promotion on the platform.
The ‘breaking’ banner provides a clear way to distinguish breaking news stories from other Post content. The Post continues to work to better serve readers with updated content on any given day.
Kellett added, “Similar to our strategy for speed of alerts, we have a desire to be first and right on important breaking news for the massive and important audience on Facebook.”