Editor & Publisher’s Rob Tornoe writes:

So, how do media companies convince readers being drowned by a firehose of content that the journalism their newsroom is producing is trustworthy and non-partisan?

That’s part of problem Michelle Jaconi is trying to tackle over at the Washington Post. As the executive producer for the Post’s video division, Jaconi decided one way to confront the issue of trust was to pull back the curtain and launch a new video series aimed at putting the Post’s reporters in the spotlight…

It turns out seeing both Reinhard and McCrummen as real people with honest motivations cuts through the false narrative often used to discredit journalism that reporters are biased or have an axe to grind. McCrummen even mentions that she was born in Alabama and was the granddaughter of a southern Baptist preacher, something a reader might not expect to hear from a reporter working in a major metropolitan newspaper.

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