WP BrandStudio, The Washington Post’s in-house creative agency, is expanding its suite of client benefits to include custom events. Just as it builds rich, immersive content programs, the studio will help bring to life a brand’s message with a live extension.

“Creating compelling storytelling is core to what we do, and offering live experiences will build on that and give audience members the ability to connect directly with the brand,” said Annie Granatstein, head of WP BrandStudio. “We’re excited to collaborate with Harry’s to produce a smart conversation around a topic that’s relevant and meaningful to them and their consumers.”

In partnership with Harry’s, WP BrandStudio today will host a viewing party and panel discussion on the “Changing Face of Masculinity.” Following a short film screening, comedian Pete Lee will lead a panel discussed at Neuehouse Madison Square. Participating panelists include Andy Katz-Mayfield, co-founder of Harry’s; Wade Davis, former NFL player and UN Women Global Ambassador; Mark Greene, senior editor at Good Men Project; Tony Porter, CEO of A Call to Men; and Mike Reynolds, writer at Everyday Girl Dad.

As part of the campaign, WP BrandStudio will also write an article featuring video and photography coverage of the event and create a series of custom content profiles of men who are reshaping masculinity.

Custom events are the latest addition to WP BrandStudio’s industry-leading suite of tools that includes podcast production, innovative advertising technology, custom research, data targeting and immersive digital experiences.