“We are so pleased that The Boston Globe has chosen Arc to help drive their digital-first transformation,” said Shailesh Prakash, CIO of The Washington Post. “With an emphasis on speed, both for readers and for the newsroom, Arc will help accelerate the pace of innovation and experimentation, increase user engagement and improve ad viewability, laying the foundation for audience and revenue growth and positioning them for future digital success.”
Working together, The Globe and Arc will relaunch bostonglobe.com with a renewed focus on site speed and driving engagement. This strategy will extend to The Globe’s mobile presence, with Arc powering new iOS and Android apps. The newsroom will also have access to Arc’s advanced testing and analytics tools, giving them deeper insight into how readers interact with their content. Internally, The Globe will migrate their entire newsroom workflow, including story authoring, video production, photo management and publishing onto Arc, creating a more efficient, streamlined process that is dramatically faster and more nimble and lays the foundation for a renewed digital culture.
“Innovation within media companies can be held back by legacy technologies,” says Boston Globe President, Vinay Mehra. “The decision to work with The Washington Post and its digital content management system Arc allows the Globe to focus on its true core mission – our journalism and our community. This investment is a critical step in the Globe’s overall transformation strategy.”
About The Washington Post’s Arc Publishing
Arc Publishing (https://www.arcpublishing.com/) is an award-winning, state-of-the-art digital platform and suite of tools that’s engineered to meet the demands of modern publishers and brands. Built by The Washington Post, Arc technology handles complex publishing and audience needs across video, web, apps, subscriptions and ad monetization, providing a competitive advantage enhanced by a set of sophisticated machine learning and AI-powered tools. Arc has powered the digital transformation of clients both large and small across the globe. At its core, Arc is about speed and innovation: for readers, newsrooms, brands, advertisers and developers.