“Experimentation and rapid innovation are ingrained in the product and engineering culture at Advance Local. Arc Publishing was an appealing solution for us because it promotes that kind of thinking. We will benefit from the current capabilities of the Arc platform and we can extend their platform to allow for innovation and differentiation for our business,” said Matt Jaeger, SVP of Product and Technology at Advance Local. “We look forward to putting Arc’s tools to use in our newsrooms and are excited to arm our engineers with an industry-leading platform that will accelerate the pace of their work for the benefit of our audience.”
Advance Local’s product team will lead the company’s adoption of Arc, rolling it out to their newsrooms and driving the replatforming of the company’s websites. Advance will utilize Arc’s page rendering tool, PageBuilder, to create and manage the user experience on those sites and will utilize WebSked and Ellipsis for their digital newsrooms.
About The Washington Post’s Arc Publishing
Arc Publishing (https://www.arcpublishing.com/) is an award-winning, state-of-the-art digital platform and suite of tools that’s engineered to meet the demands of modern publishers and brands. Built by The Washington Post, Arc technology handles complex publishing and audience needs across video, web, apps, subscriptions and ad monetization, providing a competitive advantage enhanced by a set of sophisticated machine learning and AI-powered tools. Arc has powered the digital transformation of clients both large and small across the globe. At its core, Arc is about speed and innovation: for readers, newsrooms, brands, advertisers and developers.
About Advance Local
Advance Local, one of the largest media groups in the United States, operates the leading news and information companies in more than 25 cities, reaching 50+ million people monthly with our quality real-time journalism and community engagement.