Turner will oversee RED, the company’s industry-leading ad technology group
Jed Hartman, Chief Revenue Officer at The Washington Post, today announced Jeffrey Turner was named Head of Ad Product overseeing the Research, Experimentation and Development team (RED). In this role, Turner will imagine, build, and implement cutting edge technology and applications to position the company as a market leader on web and mobile advertising platforms.
“In 2015, I was thinking about how The Post could be both a trusted content brand and a remarkable ad tech company, and I envisioned a team whose sole purpose was to build the future of digital advertising rather than focusing on daily tech operations and bug-fixing—that team became RED. Twenty products, one patent and tens of millions of dollars later, we see it’s working and there is much more to come,” said Hartman. “With the appointment of Jeff and his years of experience delivering high quality products to market, we’re excited to push forward with aggressive initiatives and continue being at the forefront of ad tech innovation.”
Over the last 10 years, Turner served in several leadership positions at AOL and HuffPost, which are now part of Oath. Turner previously served as the Head of Ad Product and Monetization for HuffPost, and most recently, Senior Director of Product at Oath responsible for advertising innovation.
Turner will report to Jason Tollestrup, VP of Programmatic Strategy and Yield at The Post, and be based in Washington, D.C.