“The selection of Arc marks a key strategic step in our digital transformation as we seek to improve our workflow and processes to produce and deliver high-quality content across our platforms for our public,” said Manuel Arroyo, president of Grupo Lauman.
Arc Publishing
To date, Zeus Performance has signed more than 100 sites and powers three billion monthly impressions.
AWS customers have a seamless way to experience and buy Arc’s industry-leading tools and capabilities through a simplified purchasing process to get to market faster.
MarTech Today writes that “[w]hat started as a home grown publishing platform has become an impressive piece of martech with content, experience and commerce all built in.”
This agreement continues a period of tremendous growth for Zeus which will now power adtech for nearly 70 sites in the U.S.
With television affiliates in Houston, Detroit, Roanoke, San Antonio, Orlando and Jacksonville, Graham becomes the platform’s first broadcast customer, building on a month of rapid growth for Zeus, which has grown its ecosystem to nearly 60 sites in the U.S.
“They understand the news business vs. someone that is a pure tech player,” said Mike Orren, chief product officer at The Dallas Morning News.
McClatchy will implement The Post’s industry-leading programmatic technology stack across the company’s more than 30 local news sites.
These partnerships greatly enhance Arc's capabilities for enterprise customers worldwide and ensure they have access to the best-in-class tools on the market.
The Washington Post’s technology suite will provide revenue infrastructure, power advertising delivery for brands and local media outlets.
This comes on the heels of tremendous growth for Zeus Performance which now has signed more than 50 sites just six months after entering the market.
Just six months after going to market, Zeus Performance now powers advertising technology for more than 50 sites.
Six months after releasing its Zeus Performance adtech to the market, customers are seeing an average viewability increase of 78%, a 31% average increase in programmatic eCPMs and an average jump of 13% in RPMs.
Broadcasters, publishers, and enterprise customers can capture and stream live video to their sites and social platforms with an iPhone or iPad.
This is Arc's first customer in Korea, further expanding the platform's global footprint.
By wholeheartedly committing to a software-as-a-service model for content management, with Arc Publishing, The Globe and Mail were able to focus resources on building a strong internal data science team which developed predictive analytic tools to drive their business forward.
In this Arc Publishing customer story, Graham Media Group's Jon Beard shares how his team made the migration to Arc, building out a superior user experience and working with Arc engineers to stand up eight sites in less than three months.
Arc enabled one of the most-read Spanish-language news sites in the world to quickly spin up new verticals, diversifying its business.
Arc to support BP’s global internal communications strategy to engage its worldwide workforce.
Arc is working with AWS to help drive new business and accelerate the sales cycle through co-selling with the AWS sales organization, connecting and supporting APN Partners with opportunities related to active AWS customers.
