Audience & Traffic



Total digital page views were 10 percent month over month.

  • WashPostPR
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Of that audience, mobile unique visitors made up 65.2 million and 26% of the overall audience were millennials (ages 18-34).

  • WashPostPR
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The average Washington Post reader spent 16.4 minutes consuming content during April 2021, up 15% from last month.

  • WashPostPR
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Total digital unique visitors were up seven percent month over month.

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The Post saw the average amount of time readers spent consuming content go up 25% year over year, to 16.5 minutes.

  • WashPostPR
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Total digital unique visitors were up 27 percent year over year.

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The number of total digital unique visits in December marks an increase of seven percent year over year.

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Total digital unique visitors in November 2020 represent a 43 percent increase year over year.

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Total digital unique visits in October 2020 represent a 10.3 percent increase year over year.

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The number of visitors in September represents a 3.2 percent increase year over year.

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This represents a 15.1 percent increase from July.

  • WashPostPR
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Unique visitors were up by more than 7 percent year over year.

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Unique visitors were up 17.6 percent year over year.

  • WashPostPR
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Mobile consumption of Post content was up 16.2 percent year over year.

  • WashPostPR
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The Post also recorded 638 million page views in April.

  • WashPostPR
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Total number of mobile users increased by 54% month-over-month to 113 million

  • WashPostPR
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The number of visitors to The Post grew roughly nine percent year-over-year.

  • WashPostPR
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More than 30 percent of Post visitors were between the age 18-34.

  • WashPostPR
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The number of visitors to The Post increased 9.1 percent month-over-month.

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