Of that audience, mobile unique visitors made up 65.2 million and 26% of the overall audience were millennials (ages 18-34).
Audience & Traffic
The average Washington Post reader spent 16.4 minutes consuming content during April 2021, up 15% from last month.
Total digital unique visitors were up seven percent month over month.
The Post saw the average amount of time readers spent consuming content go up 25% year over year, to 16.5 minutes.
Total digital unique visitors were up 27 percent year over year.
The number of total digital unique visits in December marks an increase of seven percent year over year.
Total digital unique visitors in November 2020 represent a 43 percent increase year over year.
Total digital unique visits in October 2020 represent a 10.3 percent increase year over year.
The number of visitors in September represents a 3.2 percent increase year over year.
This represents a 15.1 percent increase from July.
Unique visitors were up by more than 7 percent year over year.
Unique visitors were up 17.6 percent year over year.
Mobile consumption of Post content was up 16.2 percent year over year.
The Post also recorded 638 million page views in April.
Total number of mobile users increased by 54% month-over-month to 113 million
The number of visitors to The Post grew roughly nine percent year-over-year.
More than 30 percent of Post visitors were between the age 18-34.
The number of visitors to The Post increased 9.1 percent month-over-month.
This marks an 18.4% increase in visitors to The Post year over year, according to Comscore.
