Audience & Traffic



More than 58 million total digital unique visitors visited The Washington Post in December 2022

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On average, people spent more than 15 minutes consuming content on Post platforms.

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On average, people spent more than 15 minutes consuming content on Post platforms.

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Unique visits to The Post’s digital platforms grew by seven percent month over month

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Nearly 87 percent of readers accessed Post content on a mobile device.

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Unique visits to Washington Post platforms increase by six percent month over month.

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More than 50 million accessed Post content on a mobile device.

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This represents a 16% increase from January and a 5% increase year over year.

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This was an increase of 13% month-over-month.

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Total digital page views were 10 percent month over month.

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Of that audience, mobile unique visitors made up 65.2 million and 26% of the overall audience were millennials (ages 18-34).

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The average Washington Post reader spent 16.4 minutes consuming content during April 2021, up 15% from last month.

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Total digital unique visitors were up seven percent month over month.

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The Post saw the average amount of time readers spent consuming content go up 25% year over year, to 16.5 minutes.

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Total digital unique visitors were up 27 percent year over year.

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The number of total digital unique visits in December marks an increase of seven percent year over year.

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Total digital unique visitors in November 2020 represent a 43 percent increase year over year.

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Total digital unique visits in October 2020 represent a 10.3 percent increase year over year.

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The number of visitors in September represents a 3.2 percent increase year over year.

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This represents a 15.1 percent increase from July.

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