More than 58 million total digital unique visitors visited The Washington Post in December 2022
Audience & Traffic
On average, people spent more than 15 minutes consuming content on Post platforms.
On average, people spent more than 15 minutes consuming content on Post platforms.
Unique visits to The Post’s digital platforms grew by seven percent month over month
Nearly 87 percent of readers accessed Post content on a mobile device.
Unique visits to Washington Post platforms increase by six percent month over month.
More than 50 million accessed Post content on a mobile device.
This represents a 16% increase from January and a 5% increase year over year.
This was an increase of 13% month-over-month.
Total digital page views were 10 percent month over month.
Of that audience, mobile unique visitors made up 65.2 million and 26% of the overall audience were millennials (ages 18-34).
The average Washington Post reader spent 16.4 minutes consuming content during April 2021, up 15% from last month.
Total digital unique visitors were up seven percent month over month.
The Post saw the average amount of time readers spent consuming content go up 25% year over year, to 16.5 minutes.
Total digital unique visitors were up 27 percent year over year.
The number of total digital unique visits in December marks an increase of seven percent year over year.
Total digital unique visitors in November 2020 represent a 43 percent increase year over year.
Total digital unique visits in October 2020 represent a 10.3 percent increase year over year.
The number of visitors in September represents a 3.2 percent increase year over year.
This represents a 15.1 percent increase from July.
