"We have long believed that a more streamlined supply chain benefits both advertisers and publishers. With Zeus, we have seen this translate into real revenue for publishers as they’ve taken control of their programmatic strategy,” said Julia Belanger, GM of Zeus at The Washington Post. “We’re pleased to partner with The Trade Desk, creating an OpenPath integration that enables our Zeus Performance publishers access to this new network.”
This recognizes The Post's fast-growing ad technology business as one of the top strategic partners in the media industry.
Zeus Video, which greatly improves the efficiency of advertising by reducing latency and driving viewability and higher CPMs, is driving double digit gains in video CPMs on The Washington Post, says VP of Commercial Technology and GM of Zeus Jarrod Dicker.
This partnership initiative ensures Zeus can bring publishers the best revenue opportunities, both on and off their owned and operated sites. Additional partners will roll out over the next quarter.
This works toward The Post’s goal of offering marketers a common transaction fabric for digital advertising that also allows consumers to retain full transparency and control, with the ability to opt-out at any time.
In this role, he will drive the sales strategy for rapidly growing Zeus’ customer base and expanding into new markets, leading a team focused on sales, marketing and pre-sale client engagement.
Jarrod Dicker, VP of commercial technology and GM of Zeus, talked with the Press Gazette about the success of Zeus Performance and his team’s plans to roll out Zeus Insights and the Zeus Prime network in 2021.
To date, Zeus Performance has signed more than 100 sites and powers three billion monthly impressions.
This agreement continues a period of tremendous growth for Zeus which will now power adtech for nearly 70 sites in the U.S.
Dicker, who has spearheaded ad innovation at The Post through R.E.D. and Zeus, is was selected by his peers in the ad industry as a top young thought leader making a significant impact on the industry.
With television affiliates in Houston, Detroit, Roanoke, San Antonio, Orlando and Jacksonville, Graham becomes the platform’s first broadcast customer, building on a month of rapid growth for Zeus, which has grown its ecosystem to nearly 60 sites in the U.S.
“They understand the news business vs. someone that is a pure tech player,” said Mike Orren, chief product officer at The Dallas Morning News.
McClatchy will implement The Post’s industry-leading programmatic technology stack across the company’s more than 30 local news sites.
The Washington Post’s technology suite will provide revenue infrastructure, power advertising delivery for brands and local media outlets.
This comes on the heels of tremendous growth for Zeus Performance which now has signed more than 50 sites just six months after entering the market.
Just six months after going to market, Zeus Performance now powers advertising technology for more than 50 sites.
Six months after releasing its Zeus Performance adtech to the market, customers are seeing an average viewability increase of 78%, a 31% average increase in programmatic eCPMs and an average jump of 13% in RPMs.
VP of Commercial Technology and Development Jarrod Dicker introduces the real-time ad buying tool
Jarrod Dicker, VP of commercial technology and development, gives Digiday a first look at The Post's next generation ad targeting technology, Zeus Insights.
Advanced technology will leverage first party data and machine learning to give brands and publishers advanced targeting capabilities.