Proprietary formats. Next-generation technology.
Global digital reach
Access to influence, worldwide.
Jan to Aug 2021 (YTD avg)Comscore Multi-Platform US
Unique International usersGoogle Analytics
Digital SubscribersDigital Subscribers
Research. Experimentation. Development.
The Ad Research, Experimentation and Development team at The Washington Post was built to create new formats and technologies that help brands cut through and outperform.
All of our products are user informed, incubated and tested in our UX lab.
With over 39 products and counting, RED provides a portfolio of the most innovative ad units in the industry, with top-of-class performance.
Built from the ground up to outperform
Key RED products.
State-of-the-art contextual and behavioral targeting engine, leverages first-party data and machine learning to match advertiser messaging to contextually relevant news content.
Light in design, these units blend elegantly into the page layout of articles, creating a native reading experience for the audience, while promoting brand content and/or custom content.
Reach your audience beyond Washingtonpost.com with the visual storytelling capabilities of Google Stamp, Facebook PostPulse and Apple News.
Immerse your audience in messaging with a custom takeover, creating an unmissable branding opportunity when users arrive at the site.
Engage the reader throughout the entirety of the page with beautiful full-page experiences.
Draw the user in to your brand messaging with our range of proprietary interactive ad units.
Creative solutions inspired by the best performing executions across the biggest social networks.
Inspired by tools developed by our newsroom’s video team, our video ad solutions deliver a seamless experience across platforms.
Leverage the power of our podcast line-up with custom audio messaging and promotions.
Harness the power of The Post through our programmatic buying suite
Our programmatic marketplace offers more control for our customers by streamlining the media buying process with the flexibility to layer in custom units and premium audience targeting.
Customize your brand campaign, engage your target audiences and reduce ad fraud with the power of our technology and trusted environment. The Washington Post offers a full suite of programmatic buying options including Private Marketplace (PMP), Programmatic Guaranteed (PG) and Open Exchange.
Contact us today to learn more about which route is best for your next campaign.
How can we help?
Our dedicated client partners are always on hand, ready to help you harness the power of The Washington Post.
Influence. Impact. Inbox.
Engagement delivered. Our award-winning newsletters feature news and commentary on politics and culture.
Average open rate
Collective email subscribers
Leading the coversation.
Our family of newsletters cover a range of themes from politics and policy to technology, health, climate and cybersecurity.
Getting caught up with a better morning briefing.
Mornings are busy, and keeping up with the news can be difficult (even for us).
That’s why we introduced “The 7,” a new briefing that catches you up quickly on the day’s most important and interesting stories in minutes. Simplify your morning routine with the news that impacts your life in an easily scannable briefing.
Hearing is believing
Post audio products reflect what listeners want and expect from The Post – smart, unique storytelling they can’t get anywhere else.
Total Downloads in 2020
Downloads per month
Audience listen on mobileIAB/PWC; Edison Research