Digital Solutions

Proprietary formats. Next-generation technology.

Global digital reach

Access to influence, worldwide.

1M

Jan to Aug 2021 (YTD avg)

Comscore Multi-Platform US

1M

Unique International users

Google Analytics

1M

Digital Subscribers

Digital Subscribers

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WP Red

Research. Experimentation. Development.

The Ad Research, Experimentation and Development team at The Washington Post was built to create new formats and technologies that help brands cut through and outperform.

All of our products are user informed, incubated and tested in our UX lab.

With over 39 products and counting, RED provides a portfolio of the most innovative ad units in the industry, with top-of-class performance.

Built from the ground up to outperform

Key RED products.

Targeting Engine
/ 01

Targeting Engine

State-of-the-art contextual and behavioral targeting engine, leverages first-party data and machine learning to match advertiser messaging to contextually relevant news content.

Native
/ 02

Native

Light in design, these units blend elegantly into the page layout of articles, creating a native reading experience for the audience, while promoting brand content and/or custom content.

Off-platform
/ 03

Off-platform

Reach your audience beyond Washingtonpost.com with the visual storytelling capabilities of Google Stamp, Facebook PostPulse and Apple News.

Homepage takeovers
/ 04

Homepage takeovers

Immerse your audience in messaging with a custom takeover, creating an unmissable branding opportunity when users arrive at the site.

Full-Page Experiences
/ 05

Full-Page Experiences

Engage the reader throughout the entirety of the page with beautiful full-page experiences.

Interactive Units
/ 06

Interactive Units

Draw the user in to your brand messaging with our range of proprietary interactive ad units.

Social-Inspired
/ 07

Social-Inspired

Creative solutions inspired by the best performing executions across the biggest social networks.

Video
/ 08

Video

Inspired by tools developed by our newsroom’s video team, our video ad solutions deliver a seamless experience across platforms.

Audio
/ 09

Audio

Leverage the power of our podcast line-up with custom audio messaging and promotions.

Harness the power of The Post through our programmatic buying suite

Our programmatic marketplace offers more control for our customers by streamlining the media buying process with the flexibility to layer in custom units and premium audience targeting.

Customize your brand campaign, engage your target audiences and reduce ad fraud with the power of our technology and trusted environment. The Washington Post offers a full suite of programmatic buying options including Private Marketplace (PMP), Programmatic Guaranteed (PG) and Open Exchange.

Contact us today to learn more about which route is best for your next campaign.

How can we help?

Our dedicated client partners are always on hand, ready to help you harness the power of The Washington Post.

Newsletters

Influence. Impact. Inbox.

Engagement delivered. Our award-winning newsletters feature news and commentary on politics and culture.

1+

Unique Newsletters

1%

Average open rate

1M+

Collective email subscribers

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Pearl Awards
The Webby Awards
AdWeek
Fast Company

Leading the coversation.

Our family of newsletters cover a range of themes from politics and policy to technology, health, climate and cybersecurity.

Power Up

79k+ subscribers

Daily 202

505k+ subscribers

Cyber 202

58k+ subscribers

Tech 202

58k+ subscribers

Health 202

58k+ subscribers

Climate 202

NEW!

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The 7

Getting caught up with a better morning briefing.

Mornings are busy, and keeping up with the news can be difficult (even for us).

That’s why we introduced “The 7,” a new briefing that catches you up quickly on the day’s most important and interesting stories in minutes. Simplify your morning routine with the news that impacts your life in an easily scannable briefing.

Podcasts

Sound. Informed.

Hearing is believing

Post audio products reflect what listeners want and expect from The Post – smart, unique storytelling they can’t get anywhere else.

1M

Total Downloads in 2020

1M

Downloads per month

1%

Audience listen on mobile

IAB/PWC; Edison Research

1.1M

Unique listeners

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Success Stories

Discover how the world's biggest brands are creating impact with us.

AT&T demonstrated how 5G tech is creating a new era of journalism.

Read the story

Mike’s Hard Lemonade delivered a refreshing, uplifting take on the news.

Read the story

Hulu uncovered the stories behind real-life resistance movements.

Read the story

NI showed how human connections can solve technological problems.

Read the story

Purina explored the amazing relationships we have with our furry friends.

Read the story