D.C. Market
The most influential audience in D.C.
Response & Reputation
No longer can advertisers afford to choose between efficiency & efficacy in their media plan. They must have both. The Washington Post delivers the capabilities of a global media brand married with a nuanced understanding of the Washington market.
Content & Distribution
The Post is publishing more content on a wider set of platforms today than every before. We are making investments and experimenting in ways unparalleled by others – in print, online, Ad Tech, branded content, events, app & mobile.
Scale & Depth of Engagement
The Washington Post reaches nearly 1 in 4 Americans. Locally, our grip is unmatched. We reach the majority of people who live in this town every week. Regardless of the platform, the depth of engagement with our local readers indicates the relationship that exists between The Washington Post and our audiences.
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Reach
The Washington Post reaches nearly half of all households in the DC Metropolitan area.
1M
D.C. digital readers
Nielsen/Scarborough 2021 Release 11K
DC daily print readers
Nielsen/Scarborough 2021 Release 11K
DC Sunday print readers
Nielsen/Scarborough 2021 Release 11K
DC duplicated audience
Nielsen/Scarborough 2021 Release 11 of 4
How can we help?
Our dedicated client partners are always on hand, ready to help you harness the power of The Washington Post.
Editorial
Key Coverage
Serving everything DC has to offer
We know DC.
The Washington Post delivers news and information on living life in the DC metropolitan area. We connect our readers to the content that helps them navigate their daily lives. That why our advertising partners range so widely.
Arts & Entertainment
If it’s happening in DC, we’re covering it, connecting readers with venues and activities to enjoy in products like The Going Out Guide.
Grocery/Retail
The Washington Post enjoys unparalleled reach to area consumers and partners engage them with all of our products including preprints, total market distribution & household selectivity.
Home Life
We cover what it’s like to be a homeowner in the area and our home services partners enjoy a robust relationship with our homeowning readers.
Healthcare
Living a healthy and balanced lifestyle is important to our readers. Our Health & Wellness coverage educates and informs DC area residents on how to live well. Our partners benefit from positioning their services in a trusted environment.
Lifestyle
DC is an affluent area. Luxury, travel and fashion content is widely consumed in products like our Magazine, connecting our readers with a wide variety of Lifestyle industry partners
Education
Our readers are educated, and they care about education. That engagement creates great opportunity for partners to access a highly educated and motivated audience.
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DC's biggest brands choose The Washington Post to help tell their story.
