Washington Post Media Kit

Lifestyle

Fascinating voices. Unforgettable stories.

Definitive voices, remarkable stories.

Singular voices within their fields; what they say can make or break a collection, show or piece of work.

Expanding coverage for expanding minds.

The Washington Post has launched several new verticals in the past two years focused on a broad range of topics that reflects the wide breadth of our readers passions.

Passionate audiences.

Most of our traffic – 70% – is generated from sections such as our award-winning Lifestyle and Business sections.

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Reach

Engaging the culturally curious across the globe.

Dominant reach to affluent, influential consumers.

Female Consumers US Digital

ComScore MRI MultiPlatform

Affluent Females US Digital

ComScore MRI Multi-Platform

International Luxury Consumers

Ipsos Affluent

Fine Jewelry and Watch buyers

Ipsos Affluent

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How can we help?

Our dedicated client partners are always on hand, ready to help you harness the power of The Washington Post.

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Editorial

Key Editorial

Live life in style.

Lifestyle highlights.

The Post’s Lifestyle coverage is differentiated from other endemic publishers by its ability to break major news, set the cultural agenda, reveal new ways of examining life, and holding the powerful to account. Its reporting includes breaking news, in-depth features, high-profile interviews, quick takes and more.

Advice

Accessible, trusted counsel leaves no aspect of daily and professional life unexamined.

Food

All-encompassing coverage including recipes, reviews, going-out guides, wine & spirits and more.

Home & Garden

Living your best life at home and in the garden.

KidsPost

News, features, contests and fun activities for kids.

Parenting

An accessible and trustworthy resource for families and expectant parents.

Travel

Offering readers an outlet for wanderlust, with actionable planning steps for when they’re ready to hit the road.

Wellness

Expert advice and perspectives on achieving physical fitness, nutritional value and mindfulness.

Inspired Life

Feel-good news and stories that improve your life and the lives of others.

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Magazine

The Washington Post’s Magazine section is a showcase for the newsroom’s most ambitious, long-form journalism projects. Its editorial mix provides a safe harbor for readers to retreat from the news cycle and explore their own position on any given issue.

A 2020 Ellie Award Winner, the Magazine offers readers a mix of feature stories, regular columns and seasonal themed issues that keep its loyal readership intrigued and in-the-know. Whether it’s a feature story on pandemic travel or a look at life inside American prisons, a Magazine story is intended to linger and provide an outlet for deep thinking.

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Fashion

The Post’s Fashion reporting delivers expert analysis and critiques of the runway’s latest looks and trends.

Beyond photo galleries and listicles, the section’s point of view on the intersection of fashion with current events is highly-respected and amplified by industry and media insiders in addition to influential fashion consumers.

As fashion and fashion presentation continue to evolve, The Post will be there to answer the question: what’s next?