NBC Sports Regional Networks on Tuesday announced the launch of MyTeams, a free and customizable mobile app that offers individual content feeds for the 25 NFL, NBA, NHL and MLB teams covered by NBC Sports’ regional networks — including the Capitals, Nationals, Redskins and Wizards.
MyTeams, according to the company, will provide easier access to team-specific written content, podcasts and on-demand video. Authenticated cable subscribers will also be able to watch live game broadcasts, pregame and postgame shows and a stream of the linear TV channel of the NBC Sports Regional Network included in their cable package through the app.
“What we’re trying to accomplish is not only to create indispensable content for our fans, but to deliver it in a way that recognizes consumers' changing behaviors,” said Matt Murphy, senior vice president of platforms and strategy for NBC Sports Regional Networks. “The objective of this is to provide the most comprehensive team experience for our fans.”
Fans who download the MyTeams app, which is available on iOS and Android devices, will be prompted to select their favorite team or teams, in order of preference, to create a customized user experience. When fans open the app, team-specific content and videos will appear. For Capitals or Wizards fans, if there’s a game going on, the live broadcast should automatically begin playing in the app, and users should only be prompted to enter their cable subscription information once. (NBC Sports Washington doesn’t have broadcast rights for Nationals and Redskins games.)
It’s easy to navigate between preferred teams in the app, which features continuous scrolling feeds for individual teams rather than headline stacks or a traditional homepage.
“In a market like D.C., I think it’s fairly unique how many transient people you have there,” Murphy said. “If you only love the Wizards, just favorite the Wizards, and that’s the only team you’ll follow.”
There’s nothing to prevent a Wizards fan from adding teams covered by other NBC Sports Regional Networks, but live game broadcasts will only be available for authenticated subscribers of the regional network in their area. The old NBC Sports Washington app will continue to operate for now, but existing users will begin to receive messages that there’s an improved version available for download.
“This could not come at a more perfect time given the Caps fever that’s in D.C. right now,” said Damon Phillips, the senior vice president and general manager of NBC Sports Washington. “Fans want to be able to stream content wherever they are, and this app really allows us to super serve fans in this market. We know that NBA fans are very tech-savvy and we have a really exciting team this year with the Wizards. The East is wide open and we believe this is going to be something that Wizards fans are going to gravitate toward.”
MyTeams feeds are available for the following teams:
NBC Sports Washington: Capitals, Nationals, Redskins, Wizards.
NBC Sports Bay Area: 49ers, Athletics, Giants, Kings, Raiders, Sharks, Warriors.
NBC Sports Boston: Bruins, Celtics, Patriots, Red Sox.
NBC Sports Chicago: Bears, Blackhawks, Bulls, Cubs, White Sox.
NBC Sports Northwest: Trail Blazers.
NBC Sports Philadelphia: 76ers, Eagles, Flyers, Phillies.
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