When it comes to thinking about “super” things, Jerry Jones doesn’t limit his imagination to ideas for getting his Dallas Cowboys over the hump and into the Super Bowl. He also looks to the high seas.
There, he will now be setting sail aboard his yacht — a superyacht, natch, that cost him almost as much as the Cowboys did, adjusting for inflation, back in the day. The vessel, christened the Bravo Eugenia in honor of Jones’s wife, Gene, spans 109 meters in length (just a little longer than a football field) and set him back $250 million. He could have found that just by looking beneath the cushions on his couch because the Cowboys, according to Forbes in 2018, are the most valuable sports franchise in the world, worth just under $5 billion. He paid $150 million for the team in 1989 (which The Washington Post’s Neil Greenberg converts to $290 million today) and Forbes lists Jones’s net worth at $6.8 billion, which means $250 million is chump change.