Dan Lavoie, a political strategist in New York, first saw the video on Saturday, like thousands of other people who logged on to social media that day.
By Saturday, Twitter’s algorithms had taken two snippets of these videos posted by random accounts and helped bring them into many people’s feeds. The tweets traveled quickly — another match thrown into the pool of anger and disenchantment that has been building up over race relations in the Trump era.
“I got very upset about it,” Lavoie said in a phone interview Tuesday. “Most of my Twitter network tends to be racial justice and social injustice. So I was seeing it amplified nonstop."
The videos ignited a conversation that raged throughout the holiday weekend, having leaped from social media to newspapers and television broadcasts and then back to social media again. The debate grew as it took on layers — about whether important context had been missing from the original video (it had), whether the teens deserved such wide opprobrium (many said they did), and whether this was actually a debate between right and left — that continued with its entry on President Trump’s Twitter feed on Tuesday.
But it may have taken off with the help of fraud. Twitter announced Monday that one of the main accounts behind the viral tweets about the episode had been suspended, saying that its rules prohibit “deliberate attempts to manipulate the public conversation on Twitter by using misleading account information.”
The episode leaves more questions than answers, namely the identity and intentions behind the account. But it serves as a troubling reminder of the immense power social media networks wield over the political conversation in the United States, despite lingering concerns about their susceptibility to fraudulent and malicious use.
The account that Twitter suspended, @2020fight, purported to be a teacher named Talia living in California. “Teacher & Advocate. Fighting for 2020,” the bio noted. It had some 40,000 followers and used, at least recently, a photo not of a schoolteacher but an attractive woman who is a blogger in Brazil, according to CNN Business, which first reported the story.
The account tweeted a snippet of the faceoff between Covington Catholic High School junior Nick Sandmann and Native American elder Nathan Phillips on Friday night, which was eventually viewed 2.5 million times, drawing tens of thousands of retweets and likes. Another tweet with video of the stare-down, shared by the anonymous account @lulu_says2 went viral, as well. That tweet has since been deleted.
The user @lulu_says2, whose account has not been suspended, did not reply to a request for comment sent to an email address. Another anonymous user, @Chameleon876, which positions itself as a Janet Jackson fan account, quickly posted the school where the kids were from, in reply to @2020fight’s original tweet, as well as a short narrative that purported to be from someone who was at the event.
These kids are from Covington Catholic High School. The school encourages this type of behavior. See their blog post about abortion protest “March For Life” pic.twitter.com/Xyy62qUGh7— ░ ░ CH A M E L E O N ░ ░ (@Chameleon876) January 19, 2019
Sam Riddell, a master’s student at Georgetown, said in a tweet that he had found evidence that @2020fight was available for hire on the site Shoutcart, which allows people to pay influencers to post content.
“Someone *could* have paid @2020fight to post the viral video that sparked one of the most toxic 24-hr news cycles we’ve recently seen and led @POTUS to take sides and criticize the press,” he wrote. “This highlights an under-discussed aspect of information operations — information laundering. You don’t need a bot network or sockpuppet to make divisive information go viral — you just need a few bucks and an influencer or trusted source willing to do it for you.”
If the goal was to start an argument across the country’s yawning political divide, the tweets certainly achieved it.
“We know that this is a well-worn tactic of people who traffic in media manipulation,” Joan Donovan, director of the Technology and Social Change Research Project at Harvard’s Shorenstein Center, told The Washington Post. “But the larger story here is really about the evidence that people have been marshaling to describe the interaction and how everyone who is called to comment on this video sees something different.”
Matthew Hindman, a media professor at George Washington University who produced a detailed report last fall about the continued prominence of suspicious accounts on Twitter, said the company’s policy of removing tweets from suspended accounts, instead of freezing them, prevents researchers, journalists and other investigators from doing the necessary forensic work to figure out how the content was used and whether it received help from other networks of potentially suspicious accounts.
“That’s a policy choice Twitter has made, knowing the consequence,” he said in a phone interview. “The broader picture here is that there are networks of low-quality and automated accounts that are operating every day.”
Hindman said his research indicated that the majority of tweets about inflammatory and partisan content are automated on Twitter.
“A lot of what we think of as spontaneous and viral is not really spontaneous and viral,” he said. “And that if we did a better job at realizing that — that it’s manufactured, amplified and manipulated in lots of ways — we’d be better at resisting these kinds of efforts.”
Hindman said that Twitter’s suspension of the @2020fight account was an indication it probably found something significantly problematic about it.
Lavoie, the New York political strategist, who has seen the other videos of the incident that have since emerged, said he has complicated feelings about the whole affair. On one hand, the behavior shown in the videos was a striking demonstration of racism, white supremacy and entitlement, regardless of why they were promoted at first, he said.
But, he said, it’s important to know whether the videos were being used for a vague political end — whether they were exploiting the explosive issue of race for the purposes of propaganda.
“I don’t regret being outraged because it was outrageous,” he said. “I do worry about who is outraging us and what they have to get out of it.”
Russia was identified as being behind a large-scale campaign to sow division in advance of the 2016 election through the use of hateful, misleading and divisive information spread across major social media platforms.
Lavoie had previously written about the regret that he experienced after being influenced by one of the popular Facebook pages that Russia had set up as part of this effort, Blacktivist. That group, too, had played to resentments over racism and the treatment of minorities.
We’ll never fully confront Russian interference in 2016 because no one wants to admit they were influenced by propaganda.— Dan Lavoie (@djlavoie) December 18, 2018
So I’ll go first.
In 2016, I followed the “Blacktivist” FB page that criticized Hillary’s criminal justice record.
It was Russian. It influenced me. 1/ pic.twitter.com/KJiydUl2HQ
On Monday, he found himself taking to Twitter again.
“We all got played. Myself included,” he wrote of the Catholic-school-kid videos. “It’s important to truly recognize what’s happening to us, over and over.”