Created by a London-based start-up called Skipping Rocks Lab, the seaweed pouches, known as Ooho, are edible and biodegradable, dissolving in about a month when discarded, according to the company. To access the ounce of liquid inside each pouch, runners merely have to bite into the pouch or place the entire pod inside their mouth and start chewing.
Video taken during the race showed runners doing exactly that, offering race organizers and company officials a mass experiment in the use of an alternative sustainable material.
“The marathon is a milestone. ... We are hoping we will demonstrate that it can be used at scale in the future,” Gonzalez added.
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We will be at mile 23 tomorrow handing out Lucozade Sport orange in Oohos! You can either pop them in your mouth and eat them (just just like a cherry tomato!) or nip the corner and suck the drink out! GOOD LUCK to any of our followers who are running!!! We can’t wait to cheer you all on!! Posted @withrepost • @lucozadesport At this year's Virgin Money London Marathon we’ll be sampling Oohos (a new and exciting form of edible packaging) be sure to look out for them at mile 23! #londonmarathon #VMLM #madetomove
Most kinds of plastic water bottles are recyclable, but their use has accelerated so much in recent years that efforts to reuse the material have failed to keep up, according to the Guardian. The paper reports that 1 million plastic bottles are purchased around the world every minute, a rate that is expected to increase in the coming years as demand for the bottles skyrockets in Asia.
Scientists have called plastic litter, which is being dumped in the ocean at alarming rates, “one of this generation’s key environmental challenges.”
Race organizers say they’re attempting to cut down on the use of plastic and assured critics on Twitter this weekend that bottles used in the event would be recycled. In total, CNN reported, the number of plastic bottles was reduced from 920,000 in 2018 to 704,000 this year.
“The changes and the trials we’re introducing for this year have the potential to change how mass participation events are delivered in future,” Hugh Brasher, the marathon director, told CNN.
On their website, Skipping Rocks Lab says it makes “packaging disappear.”
The company claims its seaweed packets can be used for holding more than just water. The company is also pitching the packets as a way to hold alcoholic cocktails, juice and condiments like ketchup and salad dressing.
“Espresso Martinis have been the most popular product at festivals, where eating the packaging is also part of the experience,” Pierre-Yves Paslier, Garcia Gonzalez’s business partner, told CNN.