One of the world’s largest hotel companies is doing away with a tiny perk: miniature versions of shampoo, conditioner and other bathroom products.
Chief executive Keith Barr said the decision came after an announcement last year to remove single-use plastic straws from its hotels by the end of 2019.
“But that’s just a baby step,” Barr says about the straws. “The next biggest thing we saw out there was single-use bathroom amenities.”
The U.K.-based company, whose brands include Holiday Inn, Kimpton, Six Senses, InterContinental, Crowne Plaza and Staybridge Suites, has already been operating without mini toiletry bottles at some properties. Six Senses — luxury hotels, resorts and spas — use refillable ceramic dispensers, and Kimpton Hotels is making the transition, as well. Its newer brands, including Voco, Even and Avid, launched with bulk-size amenities, and more than 1,000 Holiday Inn Express hotels have made the change.
Barr said reactions have been overwhelmingly positive from guests at those properties.
“I probably get a complaint now and then from a customer who liked to take them home,” he said. “I’m happy to get those complaints, because I know we’re doing the right thing for the environment.”
Chekitan Dev, a professor of marketing and branding at Cornell University’s School of Hotel Administration, said he expects some guests will chafe at the change. He said his research shows that 83 percent of hotel guests expect to use packaged bathroom products, and 86 percent do. When it comes to larger dispensers, 42 percent expect to use them, and 24 percent of them do, he said.
“However, as the ‘typical’ hotel guest morphs from a boomer to a millennial, concern for the environment is now a top-10 ‘must-have’ in a hotel stay,” he said in an email. “I expect the change from individual to bulk-sized bathroom amenities will be ultimately welcomed as a brand standard worldwide.”
Tuesday’s announcement was good news for sustainability advocates in the travel industry. Jo Hendrickx, founder and chief executive of Travel Without Plastic, said in an email that IHG had previously used the company’s guide to help their purchasing process.
“We welcome their commitment today to move to larger-size toiletries as part of their efforts to reduce plastic waste,” she said in an email. “We think this sets a good example for the industry and hope others follow suit.”
Barr said he hopes his competitors see what IHG is doing — and the relatively tight time frame in which it is making the change — and take their own initiative to do the same. He also said he hopes to see momentum across issues beyond single-use bathroom amenities, including other plastics and disposable items in rooms and sustainability in sourcing furniture and fixtures.
“If we do it and everyone in the industry does it, that’s a positive impact for the world," he said.
Last year, Marriott International said it expected to replace small toiletry bottles with larger in-shower dispensers at more than 1,500 hotels in North America by the end of the year. The company said that would keep more than 35 million small plastic bottles a year out of landfills.
Dev, the Cornell professor, said he believes other hotel corporations will come around to what he calls one of the industry’s “ ‘duh’ innovations." Although he expects some initial reluctance to changing typical procedures, he pointed out that larger amenities are already in wide use at hotels in Europe and Asia.
“I expect most hotel brands will follow IHG in making bulk-sized amenities a brand standard,” he said.