The news couldn’t come at a better time. While most updates from the hospitality industry during the coronavirus pandemic have been dark, the recipe release is a small but welcome flash of lightness.
“A warm chocolate chip cookie can’t solve everything, but it can bring a moment of comfort and happiness,” Shawn McAteer, senior vice president and global head of DoubleTree by Hilton, said in a statement.
With the exception of National Cookie Day (Dec. 4), DoubleTree cookies are normally reserved for hotel guests. That is, until now.
The cookies have been given to guests since 1986, when the brand introduced the sweets as part of its turndown service. About 10 years later, the cookie instead became part of guest check-in and has remained a beloved fixture ever since, gaining extreme affection.
“It has this cult following,” writes Stuart Foster, the former vice president of global brands for Hilton, in the book “Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth.”
For example, the hashtag #doubletreecookies has more than 5,000 posts on Instagram, with social media users posting photos of the amenity captioned with gushing praise.
“I just came for the cookie,” one user wrote.
“Never not eating this cookie. If you know, you know,” wrote another.
Every year, DoubleTree hotels use more than 1,200,000 pounds of chocolate chips to make their treats, and more than 483,000,000 cookies have been handed out to date.
To commence stress-baking, here’s DoubleTree’s once-secret recipe.