Founder and Creative Director, Brother Vellies
Toronto-native and New York City-transplant, Aurora James is the Creative Director and Founder of luxury accessories brand Brother Vellies. Founded in 2013 with the goal of keeping traditional African design practices and techniques alive, while also creating and sustaining artisanal jobs, Brother Vellies is now handmade across the globe. Prior to founding Brother Vellies, James amassed an impressive resume of industry experience. Her background in fashion, journalism, art, photography, and horticulture joins a forever-passion for artisanship, design, and humanitarianism to create truly one-of-a-kind pieces that you will have in your wardrobe forever. In May 2020, James launched the 15 Percent Pledge, a non-profit urging major retailers to allocate 15% of their shelf space to Black owned brands in the fight for economic equality.