The app leverages the company’s technology innovations, which are making waves in weather business industries.
ClimaCell, founded in 2015, has developed a global network of weather data that marries traditional observations of pressure, temperature, precipitation and wind with information drawn from wireless signals, satellites, connected cars, airplanes, street cameras, drones and other electronic sources. Millions of pieces of weather data can be derived from these technologies. It’s what the company describes as the “weather of things.”
This mix of data is fed into ClimaCell’s forecast models, operated in Boulder, Colo. The company created the NowCast model that gives highly specific, minute-by-minute forecasts out to six hours and a longer-term model, known as CBAM, that produces forecasts out to six days.
These models are designed to provide forecasts to help businesses solve problems in which “extra accuracy” is needed, according to Shimon Elkabetz, ClimaCell’s chief executive.
Many of the weather companies operating today, spun up in the 1960s and 1970s, just take model forecasts from different governments, blend them and use statistical techniques to try to make them better. But ClimaCell is creating its forecasts from scratch.
Elkabetz said early results on its accuracy are promising. Compared with government forecasts, “we’ve been able to improve almost every parameter in every time frame,” Elkabetz said.
ClimaCell has also created a software platform that allows its forecasts to be optimized and tuned to customers’ needs. Elkabetz said it can generate forecast output for any weather variable of interest, at any location and at different degrees of specificity.
The forecasts are updated or “refreshed” constantly, which is the “best way” to increase their accuracy, according to Daniel Rothenberg, ClimaCell’s chief scientist. “In our U.S. precipitation NowCast, we refresh [the forecast] end to end in under five minutes,” he said.
By comparison, the U.S. government model used for short-range precipitation prediction, known as the HRRR (high-resolution rapid refresh model) updates hourly.
“We’re blowing the pants off HRRR,” said Luke Peffers, ClimaCell senior vice president.
Shawn Milrad, a professor of meteorology at Embry-Riddle Aeronautical University, reviewed information provided by ClimaCell about its models and their performance. He found the computing approach “cutting-edge” and the techniques for bringing data into the model “promising” but said he was skeptical about how much the “weather of things” data would improve model performance. “They probably can’t *hurt* a model, but how much they help I think is still up for debate,” he wrote in an email.
Milrad added that he wasn’t surprised the company had found ways to beat the HRRR model for some select locations (which he was able to review) but said it wasn’t clear why the company is getting better results and whether these improvements will apply everywhere at all times.
While ClimaCell may still have a lot to prove, businesses are taking notice of its initial success. Its customers include airlines, energy and on-demand transportation companies, and even the New England Patriots. JetBlue, initially a customer, was so impressed by the results that it became an investor. ClimaCell has raised $80 million in venture capital and has 105 employees.
“We’re trying to become the leading private company in the weather space,” Elkabetz said.
The mobile app is the company’s first product aimed at the public. Updates on when rain will start and stop is not unique among available weather apps. The Weather Channel, AccuWeather and Dark Sky apps, for example, also provide such features.
But relative to the competition, Elkabetz said, ClimaCell’s app is fed by more data, is updated more frequently and offers this service for more places further into the future.
The app features a radarlike display, which shows where rain and snow are falling and can be fast-forwarded two hours to see where the precipitation is predicted to move. Where there are gaps in radar data, unlike with other weather apps, ClimaCell’s app will fill them using its proprietary “weather of things” data.
In addition to notifications on precipitation timing and radar display features, the app can also send alerts to you when the forecast changes.
Like most weather apps in the marketplace, it displays hourly forecasts out beyond a week for any location as well as National Weather Service advisories in the United States.
It provides air-quality information all around the world, and ClimaCell plans soon to integrate a global flood alert system.
The app is available on the AppStore for iOS devices, and an Android version is to be launched in September. The app is free and does not contain advertisements, but ClimaCell does plan to charge for certain features, such as notifications for precipitation beyond a certain time.