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Thanks to HBO, more tourists are flocking to the eerie Chernobyl nuclear disaster site

The success of HBO's miniseries "Chernobyl," dramatizing the 1986 disaster, has attracted tourists wanting to see the plant and the ghostly abandoned town. (Video: Reuters)

Ukraine’s Chernobyl might be on track to become 2019′s surprise tourism destination, after a widely discussed HBO miniseries resulted in a surge in bookings for trips to the site and the nearby town that were abandoned after a major nuclear accident in 1986.

Trip bookings for May 2019 were 30 percent higher than May 2018, and were up over the next three months, as well, said Sergii Ivanchuk, director of SoloEast Travel, which organizes trips to the nuclear power plant and its surrounding areas. Another tour company,, confirmed that its numbers had also increased.

On their tours, visitors usually head to the abandoned town of Pripyat, next to the power plant, which was evacuated within hours, and other sites, including the former power plant itself. Radiation levels during the trips are considered to be safe, but the area around the power plant remains largely uninhabited.

HBO’s “Chernobyl” — a mix of real events and fictional accounts — hit a nerve when it was released this spring. The silence at the time from Soviet officials who were unwilling to acknowledge that the catastrophe had happened reminded some of the wavering trust they have in their own politicians to tell them the truth. The destructive power of nuclear energy triggered memories of the 2011 Fukushima nuclear disaster in Japan and the nuclear threats exchanged between President Trump and North Korea’s Kim Jong Un not too long ago.

Interest in the series itself echoes some of the big political debates of our time: truth vs. lies, Russia vs. the West, and the realization that disasters can easily transcend borders.

The flocking of tourists to Chernobyl is likely to feed into another debate: How should we commemorate a human-made disaster of the scale of Chernobyl without turning the site — which exposed hundreds of thousands to radiation — into an adventure theme park?

At least one company is already advertising an HBO-themed trip for $185 per person, “revealing to the secrets and real stories of the events that occurred,” as the company writes. Among the tour highlights are riding “in an armored patrol vehicle, in which the liquidators in 1986 made a radiation reconnaissance,” and trying “a real lunch of power plant employees in the canteen of the Chernobyl Nuclear Power Plant.” The company did not immediately respond to a request for comment.

The question of how to commemorate the disaster while offering trips to the site remains contentious among tour operators. SoloEast Travel director Ivanchuk said that he was struggling to comprehend why some of his competitors were selling “fridge magnets, radioactive ice cream and canned air” near the site.

“It is disgusting and humiliating to those people who still work in Chernobyl or who come to visit their abandoned houses,” Ivanchuk wrote to The Washington Post on Tuesday. “The 20th Century is full of ‘Dark’ events and suffering, and just like Auschwitz or Hiroshima, Chernobyl is one of them.” Ivanchuk said that his company kept only about 15 to 18 percent of the trip revenue, handing over the vast majority to Ukrainian authorities.

The question of how suitable the ruins of Chernobyl are as an adventure-themed tourist attraction isn’t new, as excursions to the 19-mile “exclusion zone” have gained momentum over the past two decades.

But recent U.S. productions have put a new spotlight on the trend that some view with skepticism. In 2012, viewers around the world followed a group of tourists to the Chernobyl site in a movie called “Chernobyl Diaries.” The U.S. production turned the somber site into the backdrop of a fictional horror story, in which adventure tourists have to fend off mutants who inhibit the area around the disaster zone.

In reality, the group of tourists would have probably bumped into fellow visitors rather than mutated creatures.

By 2016, Ivanchuk’s SoloEast Travel company was taking 7,500 tourists to the site annually, he said at the time.

Last year, the company had 11,000 customers.

“It used to be sort of extreme travel,” Ivanchuk told The Washington Post in 2017. “You were very brave to go to Chernobyl in 2000. Now, not so much.”

Read more:

In Ukraine, a radioactive nuclear ghost town near Chernobyl is a hot destination

Opinion: The Kremlin peddles a myth of Russia’s past greatness. No wonder it hates ‘Chernobyl.’