The Washington Post Records 82.3 Million Visitors for July 2016

July gave us our highest traffic month in history with a record breaking 82.3 million total digital unique visitors, according to comScore, surpassing both Huffington Post and Buzzfeed’s total digital audience. This is a 54% increase year-over-year. Nearly 67 million unique visitors consumed our content on mobile, reflecting 76% year-over-year growth. In addition, we beat the New York Times with 1.1 billion total digital page views, a testament to the strength of the newsroom’s ability to respond with journalism that is compelling, innovative, insightful and fast.

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Washington Post Unveils ‘Lightning-Fast’ Mobile Website

The new Washington Post mobile site is based on Google technology called Progressive Web Apps which will load mobile webpages in under a second. 70% of the Post’s traffic now comes from mobile devices making speed on this platform critical for the best customer experience possible. To compliment the faster editorial experience, our engineers also figured out a way to ensure ads don’t slow down the experience.

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Good News at The Washington Post – The Newspaper Jeff Bezos Bought and Donald Trump Banned

The stakes for The Washington Post’s success are high. It’s a newspaper that has all the elements in place: a tech-billionaire investor-owner, a brilliant editor, a rich history, and the resources and culture to encourage innovation.

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Ads on ‘Premium’ Websites Prove More Effective, comScore Says

comScore recently conducted an independent research study to examine the branding effectiveness of digital display ads appearing on Digital Content Next (DCN) member sites, which The Washington Post is one of, compared to non-member sites. Ads appearing on DCN sites outperformed those on non-DCN sites by 67%.

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The Washington Post’s Jarrod Dicker Wants to Make Advertising Faster

The Washington Post is going all in on internal technology. “We want to make advertising faster. We have a full commitment to make our content faster already. Now we have to figure how to build ads that will make money” says Jarrod Dicker, head of ad product and technology.

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The Washington Post Grew Digital Subscriptions 145%

The Washington Post has shown its ability to make big traffic gains as seen last year when we surpassed The New York Times in traffic, with multiplatform uniques now at 82.3 million, up 54% year-over-year, according to comScore. While huge traffic growth is important for the bottom line, we are also focused on getting people to subscribe once they start becoming regular readers. Digital-only subscribers have grown 145 percent year-over-year, mostly coming from the U.S. outside of D.C. and including a “significant” portion from overseas, according to Beth Diaz, VP of Audience Development and Analytics.

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Morgan Stanley Sponsors the Washington Post’s 2016 Flash Briefings on Alexa-enabled Devices


Earlier this year, The Post launched a Flash Briefing that offers the latest news on the 2016 presidential election from The Fix’s Chris Cillizza via the voice service, Alexa. “More and more people are getting their news from connected devices, and we want to enable brands to engage with those users. We’re pleased that Morgan Stanley is one of the first to be featured on this platform as we continue to experiment and innovate,” said Joey Marburger, Director of Product in the newsroom.
 

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The Washington Post wins 10 Emmy Awards


The Washington Post video team took home 10 Emmy Awards receiving the top honor of Overall Excellence and additional wins for our great content in On Leadership, Tech, Politics and more.
 

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Ad Age: Media Companies Focus on Marketing Their Publishing Platforms to Others


The Washington Post built its content management system comprised of a powerful suite of publishing tools for our newsroom, engineers and designers. This CMS is now being licensed to other publishers in the industry allowing organizations to focus on distributing good content. 

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Award Winning Digital Design Team


Congratulations to our Digital Design Team for winning three Hermes Creative Awards for their work in our custom content programs! 

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The Washington Post’s brand studio lifts the veil on covert operations


The Washington Post’s in-house creative agency, WP Brand Studio, partnered with Syfy for the premiere of their newest series, “Hunters,” which debuted on April 11. 

In anticipation of the premiere, WP BrandStudio launched a special feature that takes readers inside the world of covert operations. With “Shadow Mission: Covert Ops’ Unseen World,” readers will be able to learn how U.S. government intelligence missions and operations have changed since 9/11, watch video featuring former undercover agents and revisit some of the most high-profile scandals in the history of the U.S. intelligence community.

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Last Words


International growth is key to our long-term strategy which is why I am very excited to announce that Emma Winchurch-Beale has joined the team as our new International Sales Director based in London. She will oversee The Post’s global sales strategy, managing international clients and agencies for The Post’s print and digital business. Emma comes to The Post from Bloomberg and prior to that, she was at The Economist. 
Read More about Emma…
 

I am also happy to announce that Jacquelyn Cameron will be joining The Post as VP of Leadership Sales, overseeing our Leadership sales team’s sales efforts focusing on advocacy and political advertising. Jacquelyn previously worked at The New York Times where she served as Global Director of Advocacy & Political Advertising and head of the Mid-Atlantic sales team based in Washington, D.C.  Before The New York Times, Jacquelyn was the national director of sales at POLITICO from 2008-2013 where she worked with Fortune 100 corporations and national associations and coalitions. 
Read More about Jacquelyn…

Thanks for your time. 
Cheers, 
Jed Hartman
Chief Revenue Officer
The Washington Post
jed.hartman@washpost.com

Follow @jedkhartman

 
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